Anyone who meets me quickly learns that I am incredibly passionate about food, travel and telling a great story. Working in Digital Marketing in the CPG world lets me connect with consumers and tell relevant and engaging brand stories. As for food and travel, my bags are packed and ready to go and I’m willing to try anything.
My career has been focused in digital marketing and communications: leading strategic frameworks, digital and social processes and executing paid, owned and earned marketing campaigns. Working at Campbell Soup Company has given me wonderful experience working in a matrixed environment where I regularly interact with Communications/PR, Brand Managers, Media/Advertising, Legal, as well as our Culinary Teams and Chefs.
At Campbell, I have not only developed integrated digital strategies for Campbell’s Kitchen and Swanson Broths, but have also developed digital strategies for Corporate Communications and our CEO as well. I use analytics and consumer insights to inform and drive decision-making, as well as to inspire trust among my peers when making recommendations.