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Hi, I’m Mandy. I’m the social marketing manager for Kindle at Amazon, where I own Kindle paid and organic social marketing end-to-end, from insights and strategy, to creative concept, production, execution and analytics.

My passions lie in storytelling and content creation for brands, where I can work creatively and connect with customers daily. I use data and social listening to discover what’s important to an audience and then create content that will resonate.

Outside of work, I love traveling and adventuring all over the world. I also love exploring the PNW with my husbands and dogs, Wrigley and Zoe.

 

Specialties


Content Strategy

As a storyteller at heart, I seek to create strategic content that will be relevant, relatable and resonate with consumers.

Crisis Management

Whether it is social activism, product recalls, controversial advertising campaigns or an accidentally offensive brand tweet, I've managed the fallout, the apologies and the rebuilding of brand trust.


Digital Management

Workflow management systems, web and social content management systems, social listening and analytics tools...I have experience owning the end-to-end systems that make digital and social management possible.

Process Creation

I specialize in the creation of process and guidelines in order to employ structure and good judgement so that real-time opportunities are met with the right real-time messages.



Travel Videos